Loyalty Program
One Club. Every Hotel. One Code.
Built for groups, chains and large single properties — and for the markets where guests expect a club.
A guest joins once and is recognized across every property in the club. The identity is central: one member, one code, valid everywhere the club reaches. The pricing isn't — each hotel decides what to offer members, and when. That's the part most group programs get wrong.
A Club Is Easy to Open. Worth Joining Is the Hard Part.
What makes a club work is a base of guests who come back — and, in a group, whether each hotel still has a reason to support it.
Groups and chains
One club across every property, without asking twelve hotels to price the same way. Small groups and large chains alike.
Large single properties
Resorts, seaside villages, mountain properties, parks: anywhere one property is big enough to have guests who return season after season. We run clubs for properties up to 2,000 rooms.
Markets that expect one
In some markets a guest club isn't a differentiator, it's the entry ticket. If yours is one of them, this is the module that answers it.
One Member Across the Group. Every Hotel Still Sets Its Own Terms.
A group loyalty program usually means centralizing the offers — which is exactly what the individual hotels resist, because the revenue is theirs and so are the dates. So this one centralizes the identity instead, and leaves the pricing where it belongs.
One code, issued once
On registration each member receives a unique identification code, valid across every property that takes part in the club.
Each hotel writes its own member offers
Different offers at different properties, and discounts that only open in the periods you choose. Nobody has to price like anybody else.
The club gets an address of its own
Turning it on creates a dedicated mini-site: the benefits, the hotels that take part, and the sign-up form. The club exists outside the checkout, which is what makes it feel like a program instead of a checkbox.
Members managed from one place
View, edit and add members from a single dashboard, with control over their data and the benefits assigned to them.
Three Ways In. The Best One Happens Mid-Booking.
A club grows through the path that doesn't require the guest to go looking for it.
They're already a member, and they stay one
You don't have to rebuild the program you already run.
If your group already has a loyalty system, APIs are available to connect it two-way, member list included. And on the PMS side there's nothing to arrange: loyalty bookers' data goes to your PMS like every other booking.
They join on the club's own site
The mini-site that comes with the club.
Benefits, participating hotels, and a GDPR-compliant sign-up form.
They join while booking, at any hotel in the club
No prior registration, no separate visit.
A guest who isn't a member yet signs up inside the booking and unlocks the member rate on the spot, at any participating property. This is the one that fills the club, because it's the only one that doesn't depend on the guest deciding to look for it.
More Than a Discount.
As many member rates as you want
Rate plans and offers can both be reserved for members, with no limit on how many — and each property can create its own.
Visible in the booking engine, and in the comparison
Where the platform supports it, member rates appear on metasearch too: a member rate isn't a public rate, so it can be lower without touching what your parity agreements cover.
Open only when it earns you something
Member discounts can be enabled for specific periods, property by property.
Nothing disappears when a member rate doesn't apply
If there's no member rate for those dates, the guest sees every other rate exactly as before. The club adds a price; it never removes one.
The Guest Area is where they come back
Members find their history there, and re-book in a couple of taps instead of starting over.
Their data goes where you already work
Member records sync with your PMS and your CRM, so a club member is a contact you can actually use — not a row in a system nobody opens.
A Club Is Only as Good as What It Plugs Into.
Booking Engine
Where members sign up, log in and book. 27 languages, 74 currencies.
Metasearch
Member rates in the comparison, before the guest reaches your site.
Multi-Property
Central management for groups: one club, one inventory, many properties.
Converto CRM
The contacts you collect, in a place that can work them.
Book a Demo
Ready to Give Your Guests a Reason to Come Back?
Book a demo and we'll set up a club the way your group would run it — one code, and every hotel keeping its own offers.
Book Your Free DemoFAQs
Yes — it's designed to integrate seamlessly with your official website, both visually and technically, so guests experience continuous navigation with no interruptions.
Yes, the booking engine is mobile-first and fully responsive, delivering a fast, smooth experience on phones and tablets.
Yes — you can upsell room upgrades, packages, and ancillary services directly in the booking flow to increase average stay value.
Yes. The booking engine is PCI DSS-certified and encrypts every transaction to keep guest and hotel payments safe.
Yes — it supports 27 languages, 74 currencies, and a global CDN, so it performs well for guests everywhere.
Yes — built-in analytics and Google Analytics integration give you visibility into traffic, conversions, and campaign performance.
Simple Booking connects natively with 150+ external solutions, including PMS, RMS, CRM, business intelligence tools, and channel managers.
Yes — through Value China, the booking engine supports WeChat Mini-Programs for a fast, localized experience for Chinese travelers.
Yes — our Multi-Property solution centralizes reservations for every property in a single dashboard.
Yes — we offer modern, reliable APIs (XML and GraphQL) built to OTA standards for maximum interoperability.
Yes — you can host the booking engine on your own branded domain for a seamless guest experience.
Book Your Demo Now. Simple Booking Is the CRS You've Been Looking For.
Book a Demo
No Module Works Alone.
Everything in Simple Booking runs on the same booking engine and the same inventory. These are the modules that work closest to this one.
Converto CRM
Send tailored quotes and build direct relationships with your guests.
Booking Engine
The strategic software that sells your rooms directly, fast and efficiently.